HW 13 "Impact of Blogging on a Business"

Blogging in businesses these days are becoming very influential. Besides for the internet being the most popular way for people to receive information, blogging itself is having a deep effect on how the world perceive issues on just about anything. According to the article: "Blogs Will Change Your Business" by Stephen Baker and Heather Green, "there are some 9 million blogs out there, with 40,000 new ones popping up each day. 40 new ones everyday that could be talking about your business, engaging your employees, or leaking those merger discussions you thought were hush-hush". With bloggers discussing there businesses over the internet, it's leaving no privacy. This is how businesses are finding things out about what there current employer may think about them. Businesses expect that you would use simple common sense when discussing there company-especially when it's open for anyone to view. Google was one company that unfortunately had a problem with this. Baker and Green discuss how a young programmer blogged about his first few days on the job. He said that "Google's health plan was less generous than his former employers Microsoft and he argued Google's free food was an enticement for employees to work past dinner." Google fired the programmer. This goes to show that blogging about your company in a negative way can result in punishment. "If it's something you wouldn't email to a long list of strangers, don't blog it." I highly agree with this statement. You shouldn't broadcast to the world-especially about your job, because nothing on the internet is ever private. Anyone can access it. Society used to think that before the internet became as popular as it is today that nothing was so open and you can pretty much vent about your life in a blog. You never would have thought people would look into it, or even be interested in what you were saying. But recently (or within the past few decades) society suggests that "Blogs are what's causing the Web to grow. If a company wants to track millions of blogs simultaneously, it gets a heat map of what a growing part of the world is thinking about, minute by minute."
Besides the drama of what Blogging can do to a company, it can also be used as an advertising tool and be very influential towards a business. In a positive blog, company’s employees can discuss what the job offers and makes them standout aside from other businesses. Although competitors are able to view this and could find out what they are up too, competition is what makes businesses achieve better greatness.